

You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes

3 hours ago
Business Development for Firms: Part 1 of 3
3 hours ago
3 hours ago
Firms are built through relationships and thought leadership, but can we be more strategic with our efforts?
Topics include:
↳ Growing your firm through thought leadership
↳ The time investment required to create thought leadership vs billable hours
↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and
↳ Business development training opportunities for professional services

Tuesday Mar 25, 2025
Developing Your Culture with Work-from-Home Teams Part 2 of 2
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Completing our Q&A on corporate culture and work-from-home teams.
Topics include:
💡The impact that recordings of virtual meetings have had on working relationships.
💡Repurposing the “savings” from work-from-home employees to employee perks.
💡The impact and ethics of “moonlighting” by both employees and organizational leaders.

Tuesday Mar 18, 2025
Developing Your Culture with Work-from-Home Teams Part 1 of 2
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable?
Topics include:
💡 How to create your desired corporate culture.
💡 Hiring for work-from-home roles.
💡 How to teach the right habits and behaviors to work from home employees (and more).

Tuesday Mar 11, 2025
Business Growth Coaching: Worth it or Waste of Time? Part 2
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
We continue with part 2 on demystifying the coaching industry.
Topics include:
↳ How to find the right fit coach
↳ How to get the most out of that coaching relationship, and
↳ Who should decide what to work on: the client or the coach?

Tuesday Mar 04, 2025
Business Growth Coaching: Worth it? Or Waste of Time? Part 1 of 2
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Today, it seems everyone is a coach. So in this session, we are calling out the “coaching industry”… on its proliferation, value, and fees.
We see cheap coaches aplenty, and then there are also exceptionally expensive ones –but are they effective? Let’s put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.

Tuesday Feb 25, 2025
Marketing and Competitive Advantage Part 3 of 3
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
We wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage
Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI “junkification” of the internet.

Tuesday Feb 11, 2025
Marketing and Competitive Advantage Part 2 of 3
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
We continue this week with how to differentiate yourself and your organization in a complex marketplace. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage
In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.

Tuesday Feb 11, 2025
Marketing and Competitive Advantage Part 1 of 3
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
Marketing takes time, costs money, and it doesn’t exist in a vacuum... So how can you differentiate? 🤔 Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage
In this episode we explore marketing approaches that build competitive differentiation for your organization.

Tuesday Feb 04, 2025
Recession-Proofing Your Organization Part 2 of 2
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Closing up our Q&A on recession proofing strategies and cash management best practices.
Topics include:
💡Improving efficiencies
💡Scenario planning
💡Back-pocket options to consider if a situation is dire. (And more.)

Tuesday Jan 28, 2025
Recession-Proofing Your Organization Part 1 of 2
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.
Topics include:
💡The question of cash: What can you do to preserve it?
💡How do you cut your burn rate, while still investing in critical areas?
💡And when things are very tight, what things can you do, right now, to “find” needed cashflow? (And more.)

Tuesday Jan 21, 2025
Powerful Leadership Retreats Part 3 of 3
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Here’s our discussion on this important investment in team alignment: leadership retreats, part 3. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats
Topics include:
-
Getting a better ROI from your retreat investment.
-
What to do when key employees aren't able to attend a leadership retreat?
-
Preparing for what could go wrong… (and more!)

Tuesday Jan 14, 2025
Powerful Leadership Retreats Part 2 of 3
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
Continuing with part 2 on running a truly impactful leadership retreat. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats
Topics include:
-
Managing poor attitudes and conflict going into a leadership retreat
-
Retreats, ESG, and your corporate brand
-
When leaders don't have 100% confidence in team members who are at the retreat
-
Is a “luxury experience” necessary for impact?

Tuesday Jan 07, 2025
Powerful Leadership Retreats Part 1 of 3
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Today we are talking about leadership retreats. “The offsite.” “The team-building getaway.” Whatever your organization calls it, it is a HUGE investment of time and money – the planning, the coordination – not to mention time away from work.
In theory, they are a tremendous opportunity to generate alignment and motivate your team, but why are some retreats transformational, yet others yield no significant impact?
To talk about this gap is hall of fame business speaker Randall Craig who has presented at countless retreats as speaker, and has participated in countless others in his leadership roles.

Tuesday Dec 31, 2024
Driving Your Leadership Performance Part 3 of 3
Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
Rounding out with the final instalment of our 3-parter on Driving your Leadership Performance.
Topics include:
💡 What do it if you “fall out of love” with your business?
💡 When should key performance indicators be changed (and are we measuring the right things)?
💡How to have more effective meetings, and more.

Tuesday Dec 24, 2024
Driving Your Leadership Performance Part 2 of 3
Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
This week we get vulnerable: How can we improve our performance, and what supports can we put in place to get the best from ourselves?
Topics include:
💡What to do when our motivation has waned?
💡How do your key hires impact your leadership?
💡How can you create peer accountability, and how to prevent burn out? (And more.)

Tuesday Dec 17, 2024
Driving Your Leadership Performance Part 1 of 3
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
As a leader, you motivate and set expectations for everyone within your organization… but what about yourself? For your peers? And for your leadership team?
Topics include:
💡What wake-up call do leaders need to hear?
💡Recommendations to safeguard time for the “urgent” vs the “important”
💡Accountability, and more.

Tuesday Dec 10, 2024
Creating a High-Performance Team and Work Culture Part 2 of 2
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Here’s part 2 on Creating a High-Performance Team and Work Culture. This week we move from role modelling, to utilization, burnout and employee turnover, to “stretch goals” (and who they benefit), to peer mentoring, and more.

Tuesday Dec 03, 2024
Creating a High-Performance Team and Work Culture Part 1 of 2
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
What’s behind creating a high-performance team and work culture? And what are the obstacles we don’t see that prevent us from getting there?
Join us as we explore the employee “journey”, touchpoints from hiring to onboarding and beyond, expectation setting and accountability, and the role of leaders and managers.

Tuesday Nov 26, 2024
What Can You do in December for a More Successful Q1?
Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
As you close up Q4, are there specific things that you can do to ramp up business growth for next year? Are you open to new ideas that can make the difference between real success? And are there important market changes that you can capitalize on moving forward?
Join Randall Craig as he shares specific business growth activities that you can put into place now, that will make a difference in the coming year. (And also a few that you might want to ditch.)

Tuesday Nov 19, 2024
AI Risks and Opportunities Part 2 of 2
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Part 2 on AI risks and opportunities with questions about the use of AI in hiring and recruiting, AI employee acceptable use policies and enforcement, and developing a proprietary generative AI tool for your organization.

Tuesday Nov 12, 2024
AI Risks and Opportunities Part 1 of 2
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
The opportunities offered by generative AI are extraordinary. But no leader we’ve met has boasted that they’ve cracked the nut on it. This week we’ll chime in on two aspects: growth, and protection from AI risk.

Tuesday Nov 05, 2024
Expertise, Expert, Thought Leader: Part 3 of 3
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Continuing from last week... As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
Leaders know that delivering continuous professional development, or Continuing Education, to your team is key to having a thinking organization, but landing that CPD plane is fraught with challenges. Today’s session will be a conversation about the topic.

Tuesday Oct 22, 2024
Expertise, Expert, Thought Leader Part 2 of 3
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
Continuing from last week... As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

Tuesday Oct 15, 2024
Expertise, Expert, Thought Leader? Part 1 of 3
Tuesday Oct 15, 2024
Tuesday Oct 15, 2024
As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever.
Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.

About Randall Craig
Randall has held a long-time position at KPMG, was an executive at an American public company, and founded (and exited) two of his own companies. He has served over 100 organizations as an advisor or board member, leads the Braintrust Professional Institute, and is a venture partner at a VC. Randall has written 8 books and has built a library with over 1100 resources. Randall delivers C-suite coaching, facilitates high-stakes meetings, and speaks at leadership retreats.
Randall has been inducted into the Professional Speaking Hall of Fame, and earned a Black Belt in Karate. He holds an FCMC, CFA, MBA, CSP, and is a certified Basadur Simplexity facilitator.