
You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
2 days ago
2026 AI Executive Briefing Part 1
2 days ago
2 days ago
💥2026 AI Executive Briefing Part 1💥
We’ll leave the compilation of how-to generative AI demos and ‘hacks' to the talented Youtube creators – This session is about how leaders should be thinking about AI, and how we see can be strategic about using it to shape the future of our organizations.
Tuesday Jan 27, 2026
Transformational HR: Strategic human resources for a growing organization Part 2
Tuesday Jan 27, 2026
Tuesday Jan 27, 2026
Continuing with the second part of our discussion on proactive, forward-thinking human resource management.
Topics include:
↳ Building out your HR capabilities: Where to prioritize?
↳ Tackling the pervasiveness of underperformance and disengagement
↳ For growing companies, is the solution better HR or leadership coaching?
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
People strategy, strategic planning, succession planning, and career paths – it’s never been more complicated to find the right people in the right seats.
Topics include:
↳ Managing people strategy for AI-forward organizations
↳ Who really shapes the culture?
↳ When HR is decentralized…
Tuesday Jan 13, 2026
Conference Planning: Bums in Seats and Minds Engaged Part 3
Tuesday Jan 13, 2026
Tuesday Jan 13, 2026
Rounding out this full conversation on conference strategy and execution...
Topics include:
↳ How do we measure if a conference was a success
↳ How can we offer more value to attendees (or members)
↳ The conference post-mortem: capturing the right lessons
Tuesday Jan 06, 2026
Conference Planning: Bums in Seats and Minds Engaged Part 2
Tuesday Jan 06, 2026
Tuesday Jan 06, 2026
Further digging into conference planning, from effective content marketing to risk management.
Topics include:
↳ How to influence registration
↳ The right and wrong ways to hold panel discussions
↳ Conference finances
Tuesday Dec 30, 2025
Conference Planning: Bums in Seats and Minds Engaged Part 1
Tuesday Dec 30, 2025
Tuesday Dec 30, 2025
Topics include:
↳ Association events vs corporate: What can they learn from each other?
↳ The one-day summit vs multi days: What’s more effective?
↳ Free speaker vs paid speaker: is the cost difference worth it?
Tuesday Dec 23, 2025
Building a One-Page Marketing Strategy Part2
Tuesday Dec 23, 2025
Tuesday Dec 23, 2025
Listen in on how we use our Trust Curve™ framework as the building blocks of a one-page marketing strategy.
Topics include:
↳ What part of the user journey to focus on
↳ D2C and B2B partnerships
↳ Frameworks to develop personas
Tuesday Dec 16, 2025
Building a One-Page Marketing Strategy Part 1
Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy.
Topics include:
↳ How does “awareness” happen? Through which channels?
↳ Persuasion techniques
↳ Best practices on relative spend and focus for each vertical?
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
Continuing the discussion on internal organizational communications: the business impact is real: poor communications puts the brakes on growth, reduces productivity, and has a negative impact on culture.
Topics include:
↳ Communication is a skill: How can leaders best invest in developing their communication skills, and upskill their team?
↳ How can organizations create more accountability and sense of importance to their internal communications?, and
↳ Internal communications are discretionary and don't have real world deadlines: How can we flag when things are going awry without being the "whistleblower"?
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Communications is a critical management tool to build an aligned team. Consider the challenges when done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change…
Topics include:
↳ What internal communications are needed to power a well run organization?
↳ How do you know if your internal communications are "good enough"? What are the symptoms of a team when there is not enough or too much?, and
↳ How do you create trust and psychological safety so people feel comfortable communicating freely... but colleagues have had negative experiences with each other?
Tuesday Nov 25, 2025
Business Growth Hacking Lab Part 2
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
Wrapping up with part 2 on this episode about organizational growth; business development, process, people, etc. It’s likely that your approach – however good – might benefit from a fresh perspective… and put-into-action-now new ideas.
Topics include:
↳ What are the contributing factors to a business pulling apart from the pack and succeeding?
↳ When to niche down your services and when to expand your offerings?, and
↳ Partnerships without clear boundaries.
Tuesday Nov 18, 2025
Business Growth Hacking Lab Part 1
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
You’ve grown to a certain level, but breaking through to the next is new ground. What changes must be made in Marketing? Tech? People? Would a new approach to business development open up new markets? And how about the ROI of your current investments?
Topics include:
↳ What is your advice to entrepreneurial leaders whose biggest challenge is business development?
↳ Client surveys and the net promoter score, and
↳ Referral sources that work with integrated business models.
Tuesday Nov 11, 2025
Developing Your Culture with Work-from-Home Teams Part 2
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
Completing our Q&A on corporate culture and work-from-home teams.
Topics include:
↳ The impact that recordings of virtual meetings have had on working relationships.
↳ Repurposing the “savings” from work-from-home employees to employee perks.
↳ The impact and ethics of “moonlighting” by both employees and organizational leaders.
Tuesday Nov 04, 2025
Developing your Culture with Work-From-Home and Hybrid Teams Part 1
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
🎙️Developing your Culture with Work-From-Home and Hybrid Teams: Part 1
For many organizations, hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are connected to the organization and the team without the benefits of sharing physical space?
Topics include:
↳ How can leaders of work-from-home and hybrid teams create the culture they aspire to?
↳ Picking up bad habits: Role modelling at work, and
↳ Do you think there's a type of person who is best suited for a work-from-home role or a work-from-home team?
Tuesday Oct 28, 2025
Two Perspectives on Retreat Planning: Facilitator vs Event Planner Part 2
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
🎙️Two Perspectives on Retreat Planning: Facilitator vs Event Planner: Part 2
Continuing with this part 2 of the conversation between Randall Craig, as leadership retreat facilitator, and Dwayne Rutherford, as corporate event planner, to share a behind-the-scenes look at how we help our clients focus on the goals of their executive offsite without distractions.
Topics include:
↳ Calculating the ROI of a corporate retreat: The cost of doing business and employee engagement
↳ Virtual retreats and development days: What is the role of virtual?, and
↳ What are teams doing that is getting in their own way and preventing best outcomes for the corporate retreat?
Tuesday Oct 21, 2025
Two Perspectives on Retreat Planning: Facilitator vs Event Planner Part 1
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
🎙️Two Perspectives on Retreat Planning: Facilitator vs Event Planner: Part 1
In this episode we are joined by Dwayne Rutherford TAG HIM], corporate event planner, to explore leadership retreat planning and execution from the dual lenses of Randall as facilitator, and Dwayne as event planner. Catch the full episode.
Topics include:
↳ What might we not understand about the corporate retreat industry, and corporate retreat planning?
↳ What are purposeful and goal-driving reasons to have a corporate retreat?, and
↳ Managing expectations for your corporate retreat.
Let’s talk about:
↳ How to demonstrate our impact on the outcomes of the event.
↳ Avoiding the biggest mistakes and challenges of planning an executive retreat.
↳ How to create an environment that is conducive to team learning.
↳ (And if you are considering holding a corporate retreat, what are the tough questions you should ask.)
Tuesday Oct 07, 2025
Business Acceleration with Peer Mastermind Groups: Part
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
There is one mode of learning that many leaders have not had experience with: A peer mastermind group!
Topics include:
↳ Go fast alone vs go far together
↳ Peer mastermind group vs professional association membership
↳ Facilitator or no facilitator (and do they need subject matter expertise)
Tuesday Sep 30, 2025
Executive Presence Part 2
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
How important is executive presence, and how much should it play into your hiring process?
Topics include:
↳ Executive Presence and Local Culture: Do core qualities of executive presence transcend geography?
↳ Executive presence and succession planning
↳ How best to elevate your executive presence
Tuesday Sep 23, 2025
Executive Presence Part 1
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
This episode is for leaders in their role as mentors and role models.
Topics include:
↳ Executive presence as a learnable skill: Can anyone get there or are some personalities better suited?
↳ Executive Presence vs Professionalism
↳ Having Hard Conversations: How do you talk about "executive presence" with your employees?
Tuesday Sep 16, 2025
Is the Juice Worth the Squeeze: Increasing Your Business Efficiency Part 2
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
Gain new perspectives on how to incorporate greater efficiencies into your operations and processes so that your growth will be smoother – and faster..
Topics include:
↳ 4DX or alternative frameworks?
↳ Whose “job” is it to resolve inefficiencies?
↳ When head office won’t change… but you want to do something new in your division?
Tuesday Sep 09, 2025
Is the Juice Worth the Squeeze: Increasing Your Business Efficiency Part 1
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
“Work smarter, not harder”, they say – but what does that mean exactly? Especially in growing businesses, leaders know what they know, but don't know what they don’t know…
Topics include:
↳ Is “getting ahead” a myth?
↳ How will AI impact how we work?
↳ How can we prepare for disruption?
Tuesday Sep 02, 2025
Pivoting Your Organization: How and When to Change Directions Part 2
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
Our 2nd segment on how and when to pivot.
↳ Should organizations buckle down or take more risks when there is uncertainty?
↳ When is an “inspiration to pivot” wise vs a distraction from testing the current business model?
↳ Organizational pivot.... or create a new business?
Tuesday Aug 26, 2025
Pivoting Your Organization: How and When to Change Directions Part 1
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
In business, there is always change, particularly when you are chasing product-market fit. How do we decide to stay the course or look for new opportunity?
Topics include:
↳ Proactive pivots vs reactive pivots
↳ The role of "weak signals", and how to identify them?
↳ Predicting the future vs creating it
Tuesday Aug 19, 2025
Achieving Work-Life Balance for Leaders and their Teams: Part 2
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
Going deeper into work-life balance for leaders, including frameworks from Randall’s bestseller Personal Balance Sheet.
Tuesday Aug 12, 2025
Achieving Work-Life Balance for Leaders and their Teams: Part 1
Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
A perspective on work-life balance that incorporates the realities of leadership and team dynamics (finally!).
Topics include:
-
Managing by minute vs managing by objectives
-
What should leaders share (or not share) with teams when trying to role-model work-life balance?
-
Perceptions of work-life balance for younger employees who prefer a flexible schedule.
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And understanding the difference between work-life imbalance vs burnout.

About Randall Craig
Randall has held a long-time position at KPMG, was an executive at an American public company, and founded (and exited) two of his own companies. He has served over 100 organizations as an advisor or board member, leads the Braintrust Professional Institute, and is a venture partner at a VC. Randall has written 8 books and has built a library with over 1100 resources. Randall delivers C-suite coaching, facilitates high-stakes meetings, and speaks at leadership retreats.
Randall has been inducted into the Professional Speaking Hall of Fame, and earned a Black Belt in Karate. He holds an FCMC, CFA, MBA, CSP, and is a certified Basadur Simplexity facilitator.