You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
3 days ago
3 days ago
Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy.
Topics include:
↳ How does “awareness” happen? Through which channels?
↳ Persuasion techniques
↳ Best practices on relative spend and focus for each vertical?
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