You know your business better than anyone: your strategy, priorities, and business risks. But you don’t know what you don’t know. To help you make better informed high-stakes decisions, INFORMED DECISIONS shares new ideas, been-there-before advice, and sometimes, a reality check. Each episode focuses on one pressing leadership or strategy topic. In 30-60 minutes, gain strategic perspective, along with practical (and tactical) ideas that can help. Informed Decisions with Randall Craig is not “just another podcast” – go behind the scenes and listen in for yourself what it’s like working with a proven business growth coach, serial entrepreneur, and Hall of Fame speaker.
Episodes
Tuesday Dec 23, 2025
Tuesday Dec 23, 2025
Listen in on how we use our Trust Curve™ framework as the building blocks of a one-page marketing strategy.
Topics include:
↳ What part of the user journey to focus on
↳ D2C and B2B partnerships
↳ Frameworks to develop personas
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